Calling out the BS to help you transform.

bikini pose 1.1
2019 Hollywood Supernatural INBF Show

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We are taught a seemingly countless number of BS narratives about food, nutrition, weight loss, etc. throughout our entire lives. I help people to recognize those narratives, to give those narratives the middle finger, and to take steps toward an empowered present and future. Shatter the narrative, and reach your higher self.

My Core Beliefs

Being healthy and living more fully should be achievable, accessible, and practical for everyone regardless of their age, job, or family situation. If you fit into any of the following categories, welcome! This is a place for you!

  • You work a desk job (or any sedentary job).
  • You are not a “spring chicken.”
  • You either don’t believe that you have time to work out or truly do not have time for exercise.
  • You want to lose weight.
  • You want to be healthier.
  • You are motivated to learn how to eat either plant-based or more plant-based.
  • You are sick of yo-yo-ing.
  • You are tired of feeling trapped in a never-ending cycle of steady weight gain that is due to your work.
  • You’re looking for someone who:
    • will help hold you accountable,
    • will be honest with you about food and research in down-to-Earth language,
    • can work with your particular needs, circumstances, and goals, and
    • who has been there and has overcome the same obstacles!

Big Pharma and gigantic fast-food corporations would have us believe that we are victims of our genetics, that we can only lose weight if we exercise, that eating healthfully is not affordable or convenient, and that people cannot prevent or reverse diseases like type-2 diabetes, heart disease, or cancer. None of this is true!

They sell you messages that you’re the one to blame for being overweight. This is nothing but a bunch of BS nonsense, and my goal is to support you.

My name is Jessie Zaylia. I have studied food, nutrition, and health for years and have hundreds of hours of research under my belt. I earned a certificate in plant-based nutrition through Cornell in 2017 and have been helping people demystify the confusing and shame-ridden messages about food and weight ever since. The fact is that you can lose excess body fat, even if you have a desk job, and even if you don’t work out. I’ve done it, and I am not an anomaly with "special" genes. The research shows that this is completely achievable for most everyone!

I believe in you! Sign up above if you're interested in hourly or monthly plans to get started on the next part of your journey together!

What People Are Saying About My Approach

"I wanted to take the time to write a proper thank you for the sessions over these past couple of months. Your positive energy and drive have been enormously inspiring to me (and oftentimes infectious), and you really gave me the oomph that I needed with such warmth, encouragement, and good humour. My journey isn't quite over as I've still got a further goal to get to, but I can sense a palpable shift in my approach to this plan, and it's in huge part thanks to you. Much appreciated! I will refer to the notes of our sessions again and again, I'm sure. I was struck at how you listened and reflected where I was at. And you have shared countless things to think about and try. Thanks for being so open and honest."
- Claudine R.

"I have always all ways found you to be bright, alert, and refreshing, even at 8:45 on a Saturday morning. Your firm handshake shows you are serious about your health, and you carry that serious health attitude to the stage, where you take your audience on a tour de force through a maze of complicated issues that you then break down on a practical level for all to understand. It goes without saying, you know all too well it’s nice to be important but more important to be nice."
- Steven Block

"I loved your trainings, sense of humor, presence, and most of all, your magnetic energy."
- ShayTrias


My approach to nutrition coaching is to bring understanding and flexibility to the table. Everyone has different preferences and levels of tolerance. As a nutrition coach, it's important to listen to a client's goals and to create a plan that works with you rather than against you. All nutrition journeys and weight-loss journeys have ebbs and flows, and a coach can tweak your plan as you go in a way that is in line with both your desires and your personality. The key is communication. I don't waste time with sugar-coating. I'm direct, practical, and feisty. From a decade-long waitress to a full partner at a law firm, I rose through the ranks by deeply caring about the lives of clients, colleagues, and employees. I know what it's like to have a stressful, sedentary job and how to lose body fat despite not having time for exercise. There is no need to reinvent the wheel; feel free to reach out with any questions about how I can help you reach your goals.