NUTRITION COACHING: Calling out the BS to help you transform

summer 2020

Mission: I aim to help people lose body fat—regardless of whether they exercise—in a way that is achievable according to each person’s individual preferences and psychology.

Vision: I will continuously provide resources, coaching, and options for losing excess fat that are science-backed and plant-based.

bikini pose 2.1

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Core Beliefs

Truth: Between the kitchen and the gym, it's the kitchen where you can be the most effective at losing body fat. The saying "You can't outrun a bad diet" is accurate.

Being healthy and living more fully should be achievable, accessible, and practical for everyone regardless of their age, job, or family situation. If you fit into any of the following categories, welcome! This is a place for you!

  • You work a desk job (or any sedentary job).
  • You have gained weight during the CoVID-19 lockdowns.
  • You do not have the time or desire for exercise.
  • You want to lose body fat.
  • You want to be healthier.
  • You are motivated to learn how to eat either plant-based or more plant-based.
  • You’re looking for someone who:
    • will help hold you accountable,
    • will be honest with you about food and research in down-to-Earth language,
    • can work with your particular needs, circumstances, and goals, and
    • who has been there and has overcome the same obstacles!

Big Pharma and gigantic fast-food corporations would have us believe that we are victims of our genetics, that we can only lose weight if we exercise, that eating healthfully is not affordable or convenient, and that people cannot prevent or reverse diseases like type-2 diabetes and heart disease. None of this is true!

They sell you messages that you’re the one to blame for being overweight. This is nothing but a bunch of BS nonsense, and my goal is to support you.

My name is Jessie Zaylia. I earned a certificate in plant-based nutrition through Cornell in 2017 and have been helping people demystify the confusing and shame-ridden messages about food and weight ever since. The fact is that you can lose excess body fat, even if you have a desk job and even if you don’t work out. I’ve done it, and I am not an anomaly with "special" genes.

The fact is that there are many ways to lose weight. Choosing methods that work for you, your preferences, and your schedule is where coaching can help.

I believe in you!

What People Are Saying About My Approach

"I wanted to take the time to write a proper thank you for the sessions over these past couple of months. Your positive energy and drive have been enormously inspiring to me (and oftentimes infectious), and you really gave me the oomph that I needed with such warmth, encouragement, and good humour. My journey isn't quite over as I've still got a further goal to get to, but I can sense a palpable shift in my approach to this plan, and it's in huge part thanks to you. Much appreciated! I will refer to the notes of our sessions again and again, I'm sure. I was struck at how you listened and reflected where I was at. And you have shared countless things to think about and try. Thanks for being so open and honest."
- Claudine R.

"I have always all ways found you to be bright, alert, and refreshing, even at 8:45 on a Saturday morning. Your firm handshake shows you are serious about your health, and you carry that serious health attitude to the stage, where you take your audience on a tour de force through a maze of complicated issues that you then break down on a practical level for all to understand. It goes without saying, you know all too well it’s nice to be important but more important to be nice."
- Steven B.

"I loved your sense of humor, presence, and most of all, your magnetic energy."
- Shay T.


My approach to nutrition coaching is to bring understanding and flexibility to the table. Everyone has different preferences and levels of tolerance.

As a nutrition coach, it's important to listen to a client's goals and to create a plan that works with you rather than against you. All nutrition journeys and weight-loss journeys have ebbs and flows, and a coach can tweak your plan as you go in a way that is in line with both your desires and your personality.

The key is communication. I don't waste time with sugar-coating. I'm direct and practical. From a decade-long waitress to a full partner at a law firm, I rose through the ranks by deeply caring about clients, colleagues, and employees. I know what it's like to have a stressful, sedentary job and how to lose body fat despite not having time for exercise.

There is no need to reinvent the wheel; feel free to reach out with any questions about how I can help you reach your goals.


2003 - went back to school and became full-time nerd
2004 - began publishing peer-reviewed articles and presenting research across the U.S.
2005 - turned vegetarian
2006 - earned BA magna cum laude; awarded by my department as the Outstanding Graduate of my cohort
2010 - graduated from law school (University of San Diego) & began legal career; published law journal article about meat production, legislation, and health + environmental impacts
2016 - turned vegan; started researching more about nutrition and the law in relation to food (politics, lobbying, etc. are all affecting our lives every day in a multi-layered fashion)
2017 - earned my certificate in plant-based nutrition (Cornell)
2018 - started nutrition coaching (LOVING it)!
2019 - turned 40 and started competing in fitness competitions